RED

Seeing Red can be a good thing sometimes....after all it's an intense color that elicits a reaction, right?

In the case of interactive media, there's a certain RED that has everyone talking: RED ONE™ Camera. The RED ONE™ is a high-definition digital camera that was used to film Academy Award®-winning director Peter Jackson's feature, "Crossing The Line" and the topic du jour at this past week's 2008 National Assocation of Broadcasters Conference.

We're lucky enough to have access to one of these cutting-edge cameras via our media production partner, Company Films. Already, our clients have jumped at the chance to push the boundaries of their online media through commercials, testimonials and other related projects.

Apparently, 2008 is the year of the RED, not the rat.

About the Author: Shelly Murray is the redheaded Director of Client Services for Habanero.